There's no need to read all correspondence, or the sources it refers to. A glance at the subject line tells you what they're about, and what they're going to say.

The message is always the same. Like all junk mail, after a while, you learn to identify it by the texture of the stationary, the pattern of the postmark, and it can be safely discarded, unopened.

However, some propagandists are now learning to disguise their spam as news, or special interest messages, humor, or even educational material: infotainment and advertorials. The pitch is hidden inside, indirect and subliminal. They call it "product placement". These are at least fun to read, they provide a challenge of sorts, deconstructing the "public information" spin machine.

Some of it is actually quite clever. But what else could you expect from a culture that gave us the teleprompter, lip synching and the laugh track?