You got that right..
People who don't know the difference are stupid, they might actually buy the product..
Those who do are very annoying, they might do their shopping somewhere else.
We should all make it a point, whenever possible, to avoid buying from advertisers who annoy or insult us. And tell everyone we know what we are doing and encourage them to do the same.
That may not work very effectively commercially, but this year, politically, it was a terrific success.