Here its called cherry picking.

TIME adjusts its covers to make each issue appealing to the market its aimed at. It probably adjusts its stories, too. I have no doubt their advertising is targeted as well, after all, they are a business, maximizing their exposure amd sales by tailoring it to specific markets is their job. A lot of purely domestic circulation magazines also have targeted regional editions for different parts of the US.

But there's no need to rely on TB's paranoid blog selection. TIME publishes facsimiles of ALL their edition covers on their website, for all the world to see.

Don't take my word for it. You can see for yourself just how sinister the cover selections for their international editions really are.

http://search.time.com/results.html?sid=140759682BF5&internalid=endeca_dimension&N=46+37&Ns=p_date_range|1&Nty=1

Unlike this blog implies, they aren't always different, and sometimes they differ only slightly. The differences aren't necessarily on controversial or political topics, either. An article on Asian immigration to Australia isn't necessarily front page material for the USA. After I looked at a few dozen examples it got pretty boring and I gave up.

Sorry Tom. No Liberal conspiracy. Just marketing. Now take a stress pill, and go to bed.