The curious thing...
I know that I am smarter than some of those guys that churn out $1 novels by the dozen on amazon. Most of them stink, a few of them are entertaining if the genre appeals to me. None that I have tried to read would make it with a reputable publisher.
I wish I could write bad novels. If I could write a few dozen bad ones, I might eventually morph one of them into something good.
Alas, smart has nothing to do with it. It is just something in their brain that makes them different. Maybe it's tenacity or something entirely different. Whatever it is, I ain't got it. Thankfully age makes it easier to let go.
And yes, essays like the linked item are fun to read but if Herbert were alive he might die laughing at some of this writer's opinions.