Crass commercialism, nothing more . . .
Testing the market for various versions of the same message to see what works best, without needing to increase the already-spent budget. they found a cheaper way to hit everybody. Too bad it overlaps. You're not supposed to notice the smoke and mirrors.
Q. The bottom line?
A. $$$$$$$$$$$$$$$$
-PS-
"Pay no attention to the man behind the curtain!"