They know what they're doing, Robert. They just want to serve their customers better, give them what they want, what could possibly go wrong with that?

Besides, if it doesn't work out, for whatever reason, I'm sure the invisible hand of the free market will intervene and set things straight.

What really scares me is not that this kind of thinking exists, or even that it permeates the mentality of the movers and shakers in this society. After all, that's pretty much the way its always been.

No, what really scares me is that this way of thinking has come to be universally accepted, admired, even demanded--even by those who are most likely to become its victims. Our future is not Orwell's 1984, or Huxley's Brave New World. It is Gilliam's Brazil. And it is already here.