Relativity takes into account the relationship of the observer to the observed phenomenon. Quantum theory has to deal with the ability of the observation/observer to actually affect the phenomenon. Uncertainty Principle, Schroedinger's Cat, Maxwell's Demon, etc. In thermodynamics, the flow of energy is intimately related with the concept of entropy, or disorder. The entire philosophy of science is concerned with the idea of measurement, perception, observation, information transfer, and now, your information-based gravity theory. What about the very concept of an experiment, or, an activity one mind can engage in that can be unambiguously understood and interpreted by another mind, simply by a transfer of bits from one consciousness to another.

Everywhere we turn, physics seems to be dominated by what are clearly psychological phenomena. Does it even make any sense to talk about a physical reality where there are no observers, and therefore no observable phenomena? The entire foundation of physics is based on the concept of an observation, a measurement.
Everything else is just speculation. Or as Feynmann would dimiss it, as just "filazawfigal".

This all suggests to me that the universe is somehow intimately tied up with the idea of consciousness. I don't mean that the universe was created by a conscious being, or even that the universe itself is conscious. But we are conscious, we already know the universe can evolve consciousness. That is simply astonishing. It can even be argued that the simplest physical systems respond to stimuli--you heat a gas and it expands, right? Heat transfer in a fluid can switch from conduction to radiation to convection simply because of the temperature gradient. How does it KNOW to do that?

As Sagan pointed out, perhaps the universe HAD to create conscious beings in order to contemplate itself. Perhaps without an object or event being perceived, or at the very least perceivable in principle, it cannot exist.

I really do think consciousness does play some kind of vital role in the universe.

Kind of reminiscent of the Force, isn't it. "It permeates all living things"..it certainly plays a role in evolution. DNA is nothing but an information storage and management system. Maybe even an information processing system.