Well, this one does hit the individual . . .
From the linked article:
"And while the collected data is never linked to a person’s name, email or IP address, each user history is nevertheless assigned to an identifier called the device ID, which will persist unless the user uninstalls the Avast antivirus product."
-- Michael Kan | PCMag
"Avast says this data is “anonymized,” but PCMag and Motherboard were able to link it to individuals."
-- CHRIS HOFFMAN @chrisbhoffman | Editor in Chief, How-To Geek