The FDA runs on extreme overkill mode in this area. Step one would be to pull the focus onto safety and not quite as much on effectiveness. If someone wants to sell snake oil, and it's proven harmless, what's the problem? Effectiveness becomes obvious sooner or later. The medical and nutritional folks operating on the perimeters of the industry have been beaten up a lot in this area.

A top priority, as with all products, is an informed customer. Accurate labeling should be a rigid requirement. Snake oil should damn well contain 100 percent pure oil of snake.

"Hang them all from the nearest tree," which seems to be a universal remedy for anything done by any company larger than a one-room grocery store, isn't that effective as a solution either.

I'm very good at coming up with solutions. They just aren't the ones you want to hear.