where a father and young son are watching football together. The father raises his hands and yells "Touchdown!" and the son follows suit. Soon, the kid does it again but the father says, "No, we don't do that for the other team." Time and again, the kid keeps yelling "Touchdown!" and the father looks more depressed. The mother walks by, wearing what appears to be a Ravens jersey, and says, "That's my boy."

What I love about the commercial (and I don't even know what they're advertising) is that the father is wearing a Raiders jersey. His team is getting stomped, just like in the SuperBowl. I saw this commercial well before the SuperBowl, so their accurate prediction makes it all the funnier.

As for beating me to the punch on the magazine spook, you didn't include the links to "The Mouse That Roared" and "The White Flag Principle: How to Lose a War (and Why)".