Chillin'
It's gorgeous, and clever, and maybe even worth the money - for people who have that kind of money in the first place, and the inclination to sleep on a bed of ice and snow. But... practical?
I wanna know where the guests (especially the women) have to go to pee when they first wake up, before that complementary hot lingonberry juice.
On the other hand, it's intrinsically fireproof.