Surprise surprise: they're almost explicitly asking for lots more money for Astrium, instead of a British government-funded Beagle 3 competitive prize for the most efficient player(s)...

http://news.bbc.co.uk/1/hi/sci/tech/3369539.stm

"But while the fate of Beagle may never be known, Esa has other plans to go back to Mars at the end of this decade. The aim is to send a big cousin of Beagle to explore the biology of Mars followed by a mission to snatch a sample of Martian rock for return to Earth. The British companies that helped build Beagle can make a key contribution to this programme. It rests on the UK Government to decide whether to sign up to the plans and commit the money that could make some kind of "Beagle 3" a reality."

Socialist NASA: 1; Socialist ESA: .5