From Wired, two tales from the Cult of Mac:

A harmless little joke about turning a shiny new Power Mac G5 into a PC unleashed a torrent of bad tidings, including death threats.

Create a Hoax, Earn Damnation

Apple's CEO Steve Jobs and the Macintosh are inextricably linked in the minds of most people. So it may come as a surprise to learn the Mac wasn't his idea at all.

In fact, he actually wanted to kill the project in its infancy. Luckily for Apple, he wasn't successful.[...]

"Jobs hated the idea," Raskin said. "He ran around saying 'No! No! It'll never work.' He was one of the Macintosh's harshest critics, and he was always putting it down at board meetings. When he became convinced that it would work, and that it would be an exciting new product, he started to take over."

The Macintosh's Twisted Truth

Jef Raskin, the true father of the Mac, was originally a tech writer. When technical types cross swords with PR men, the latter usually prevail.

S