this guy is just trying to emulate Christo. But to me, Christo was/is someone of real class and intelligence. If you look at a photo of, say 'Valley Curtain', it is so well done that you can get 2 perspectives simultaneously - ie. on the one hand, the gigantic perspective of the valley, and on the other, a curtain - which we usually perceive as human-sized (and intimate/indoors to boot). This experience of several dimensions to a single object is what I think makes a real work of art. The feeling or inspiration is also somehow always there, so we are engaged. OTOH painting an iceberg just seems gimmicky - hopping on the bandwagon to get attention. That's my take anyway.