re: Why indeed?
I think the "image processing" argument stands out here.
Tweak a few pixels here, tweak a few pixels there; all for public consumption.
I agree with you, Nick, it's difficult to conceive of that object as a planet...
even a super gas-giant...But even if it's only one brown dwarf orbiting another it's still
an astronomy milestone of sorts.
Mark my words! In another three years, we'll have some pixelated image [dot]
of a true jovian-type planet orbiting a true thermonuclear star >>> either from HST,
or perhaps from one of those Hawaiian, laser-spitting optical monsters [Keck].
Jacob