Scare headlines: How it's done
First-Ever Seattle Heat Warning Issued
Sounds bad, doesn't it? Buried in the story...
Seattle is among the cities added this year to the weather service's excessive heat program.
So, it's not surprising that this would be Seattle's first official heat warning, is it?
The records broken--for specific days--are between 33 and 58 years old, implying that these are not unprecedented temperatures. Stories about "record warmth" also appeared in 2003, and stories worried about record cold appeared in 2000.