They might try to reinvent the Gemini or Mercury capsule
The Space Tourism stuff might(?) provide an economic engine for making cheap ELVs. The payoff comes if Falcon-V could provide a cheap ride for an unmanned vehicle to Mars or the Moon. Then again, they might have muffed the Falcon-I's design (hopefully not). It blows up on the pad and Elon Musk runs out of money. This stuff is hard to do.
Gary