I think you're onto something there Raoul.
Just think if they add an extra 5% to the mission budget to get Hollywood action flick shots of the dynamic events - NASA then licenses the footage to an IMAX production to offset the extra costs. The public of course gets to see the whole thing real time on a major network because it is the climax of a reality TV series i.e. “Kid Genius: Rover Commander".

If NASCAR can go from fringe to main stream by adding some extra cameras (behind driver, fly cam, etc.) just imagine what kind of viewer share a multi-camera treatment of a sample return would generate. The key will be in linking the human comedy, tragedy, romance, etc. of the scientists, operators, and administrators to the success/failure of multiple mission objectives. Although it might be somewhat unethical, detonating some superfluous pyrotechnics once in a while might help sustain ratings. I'm sure the late Roone Arledge would be all over this!