Good news for Web log publishers with aspirations of making money off their sites--compared to the average Internet user, visitors to Web logs, or blogs, tend to be younger and to belong to a wealthier household, a study has found.

Blog visitors are 11 percent more likely than the average Internet user to have incomes of $75,000 or more, and are 30 percent more likely to live in households headed by someone between the ages of 18 and 34, the study found.

Proof of the rising popularity of blogs is that about 50 million U.S. Internet users (about 30 percent of all U.S. Internet users) visited blog sites in the first quarter of 2005, up 45 percent compared with 2004's first quarter, according to the study.


The old media is taking it in the shorts. Not to worry though, aging blog denialists will keep them around, just in a shrinking mode. Just like newcommer TV did not eliminate radio as feared there'll always be a marketplace for newspapers, major network TV, etc. just a transformed one.