re: Agreed 1000% (with caveat)
We manned a NSS Seattle/Mars Society Puget Sound display most of this weekend from 10 AM to 7:20 PM thru 23-25.
I was struck by how much the "Moon" looks like Kansas after an ash fall.
They had about 75% of the usual attendance for an opening weekend of an IMAX, maybe because it wasn't heavily advertised.
But, I would hope word of mouth would bring in a better second weekend. It is visually interesting and as good as the 3D ISS IMAX.