That reminds me
I was working inside eBay when the Madonna-on-Toast item went up for sale. The whole company was buzzed about it, and following the bidding and talking about it at the water cooler. A few people even came up with parody items to list, then a crowd would form around their cubicles as we watched the reaction. On the internal test site, people even PhotoShopped the VP of Engineering's face on toast, and we'd all bid with our dummy accounts.
People inside eBay play eBay. I guess if you're really suited to the place, you'd have to really love the auctions.