Agreed.
I hope the Bond, James Bond, franchise doesn't start taking itself too seriously. Part of the fun of Ian Fleming and the films based on his books was a subtle tongue-in-cheek component which was way overdone in their imitators. James Bond is not "Smiley's People", but it was never meant to be be. A Union Jack parachute used to escape skiing enemy agents is just too good an image to pass up.
BTW, I understand KGB agents loved the Bond Flicks.