NASA's National Awareness Plan
Editor's update: According to the National Aeronautics and Space Administration Authorization Act of 2005 (Public Law 109-155) (see text below) NASA was supposed to have submitted a plan for a "National Awareness Plan" to the House and Senate in Spring 2006.

a) National Awareness Campaign

(1) IN GENERAL- The Administrator shall implement, beginning not later than May 1, 2006, a national awareness campaign through various media, including print, radio, television, and the Internet, to articulate missions, publicize recent accomplishments, and facilitate efforts to encourage young Americans to enter the fields of science, mathematics, and engineering to help maintain United States leadership in those fields.
http://www.nasawatch.com/archives/2006/10/nasas_national.html#more