There is a church with a readerboard which gets changed about once a week. Often it will say something like "Chris and Sharon - Best Wishes". Lately it has said

"Jesus is Lord", and then later

"Take up your cross".

I don't know what those mean. Maybe Christians do, but they seem silly to me.

On the other hand, there is a tobacco shop with a readerboard which says

"CAMEL ROLL YOUR OWN $4950

Now that I can understand. If you want a "relationship" with a camel, buy one. Keep it in the "family", no sense having a camel out there that can blab to anyone. While they seem a bit expensive, but I don't know what a camel is worth. They might be worth a used car, certainly they are invaluable in some circumstances.

The tobacco shop makes more sense than the church.