C. Crane
This company has a lot of cool stuff, and the website is fun to browse around on. They advertise heavily on the radio. I like some of their crank-up emergency gear, but if it ain't shockproof and waterproof, I'm not interested.
Only last week did I finally see a cell phone for sale at Verizon (Casio GZone) that could actually take being dipped in the water or dropped. I lost my first cell phone by falling in the ocean while trying to get a closer look at a seal.
You'd think that this would be standard for a cell phone, but then, who asks me about these things?