The crash test.
That steering wheel did not look good. It looked as if it was capable of decapitating a person. The car probably deserves a "zero" for a fatal flaw suchs as that.
And I wonder if the "zero" was the result of that steering wheel alone, and if that could be easily remedied. I'd be curious to know how the passengers and rest of the car fared.
I would also suspect that the safety tests could well have a political aspect. I doubt other car-makers want a SUV on the market which is half the price. As I understand it those things are very profitable.
Arf