Way back when, a company such as Proctor and Gamble might have problems with someone having been insensitive to a racial slight. The winds would be fanned, and before one knew it there would be small riots and talks of boycotts.

Enter Jesse Jackson. He'd offer to mediate. Meeting with the principles, Jackson would explain that the problems would go away if Proctor and Gamble just purchased some needed products from Acme Provisioning, a minority owned company, and acquired some services from Universal Services, another minority owned company.

P & G would do so and Jackson would work tirelessly to alleviate the tensions, and in variably do so. What was never publicized is that Acme would be owned by Jackson's aunt and Universal by his brother's wife.

Jackson worked that scam over and over and over.

I would not be surprised to find something similar in the NFL situation.