While I still think $120K is a lot of money just to see space for a few minutes,
this quote from Richard Branson does make a good point:

Richard Branson's Remarks at the Unveiling of Virgin Galactic's SpaceShipTwo

http://www.spaceref.com/news/viewsr.nl.html?pid=26774

"If our new system could carry only people into space, that would be enough for
me, because of the transforming effect it will have on the thousands who will travel
with us. It is quite clear from every astronaut that I've ever spoken to -- including
Brian Binnie and Mike Melvill -- that seeing the planet from out there, surrounded by
the incredibly thin protective layer of atmosphere, helps one to wake up to the
fragility of the small portion of the planet's mass that we inhabit, and to the
importance of protecting the Earth."

I would go one big step further that I also hope seeing Earth and space from
that vantage point would also get people looking outward as well and want
to go beyond the confines of our cradle, as a certain Russian space scientist
once put so well.