IMHO...It requires critical thinking skills.
It is not exclusive to the media....although it is most obvious.
Anyone with an agenda speaks in circles. Straight shooting is a lost/rare commodity.
I read in a philosophy book that these are just age old smoke screen attempts at skewing the truth to ones' favor.
I have fallen victim to this tactic on several occasions but ever since Yeti had me go back and listen to a TV excerpt about chem-trails...my bull shit detector increased tenfold by listening to key *buzz* words.
A very important lesson because I am naive.