Bikinis Instigate Generalized Impatience in Intertemporal Choice
You may have known this all along, but now it has been demonstrated scientifically: bikinis make men stupid.
This month’s issue of the Journal of Consumer Research features a paper titled “Bikinis Instigate Generalized Impatience in Intertemporal Choice,” which is a neuroeconomist’s (definition in a moment) way of saying that men don’t make good decisions while checking out pretty girls in bikinis.
MSNBC
Now how does one get in on the research for projects like this? I for one am willing to make the sacrifice.