What goes around, comes around.
"Study: Coverage of McCain Much More Negative Than That of Obama."
First, McCain is completely negative on TV, not talking issues. That draws negative comment back.
Second, McCain is promoting an extension of the failed policies of Bush, effectively calling for 4 more years, stay the course, don't quit 5 minutes before the miracle, oh, wait, the miracle is happening, don't get in it's way.
There's no reason to be positive about the Geezer and Dingbat. And that's objective. That's just reporting.
Arf