Numbers
Numbers won't get you anywhere here. But in that recent poll, Gallup found that 28 percent of Americans have a favorable opinion of Limbaugh. That sounds pretty bad, until you convert it into real numbers.
28 percent of the over-18 population is still 64 million people.
Like other prominent people or politicians who display actual consistent conservative principles, Limbaugh (who doesn't need a teleprompter) scares the crap out of the Democrats. It hasn't been that long since 1994.