The original idea - and MUCH better executed
Herding
The above commercial was kick-rear for a company that practically didn't exist, illustrating the power of advertising.
Now here is another form of shepherding humans that's much more to my liking. My Norwegian isn't great but enough is close to German so that I can tell you this is a graduation ball. Let's see ANY of our schools in the US pull off something like this:
Even in the wealthiest school districts we never had the likes of this
;-)