It was never run by engineers.
It was run by businessmen. Maybe some of those executives USEDto be engineers, but they are businessmen now. Engineers never run anything, and businessmen don't like them very much.
You must have seen it in the Valley. The engineers design a great product, their company grows like a weed, the suits take over and they run it into the ground, all the while muttering, "Oh yeah, they were great engineers, they just didn't know how to run a business."