It is economic. Its about self-interest, its nothing but money.
Some say its about power, too, but power and money are synonymous. You can't have one without the other.

Trump offers a better chance to further their economic agenda of lower taxes, (especially for the rich), lower worker wages and public welfare, and a lowering of regulation on business, which is just another way of saying increased profits for the ownership class. Nothing else matters to these people, nothing else is important. Other issues, like abortion, religion, race, defense, justice, guns, morality are collateral and subservient to the economic imperative, they may matter to the Right's allies, but the core of the right wing program is furthering their economic hegemony and preserving their command of the distribution of wealth. If their current leadership is hopelessly flawed, no matter, because what really does matter is in good hands. Everything else, like the nation's enemies or the global climate, will take care of itself.

These are people who see themselves as the legitimate inheritors of wealth, because they and they alone have a worth ethic and create wealth. Everyone else is just a freeloader, only they have a right, only they deserve the power to make economic decisions because everyone else is unqualified, morally and intellectually to do that work and reap its rewards. Everyone else is contemptible. They are the ones who are entitled to rule, or at least, to manage.

Its fascism, pure and simple. And it is the perfect fascist principle, because it does not depend on family, nobility, blood, ethnicity, culture, nationalism, religion or genetics. They are the makers, everyone else is a taker. What is good for them must be better for everyone else because no one else matters.

You've read Rand, you've heard their masturbatory fantasies about entrepreneurism, and you've seen how they have managed to gather allies and collaborators by conflating their ideology of accumulation with patriotism, religion, and bigotry. You've seen them at work right here on the Zone, and throughout the net. This is economic narcissism.

"I deserve favor because I recognize the intrinsic superiority and nobility of the commercial mentality, and therefore, by implication, the intrinsic degeneracy and inferiority of all other forms of human self-actualization. And all those who are not with me are against me, they just want to steal what I have earned and made through my hard work and intelligence."

These are the new NAZIs. Just substitute "Businessman" for "Aryan", and "Socialist" for "Jew" and the rhetoric is indistinguishable.