If you don't like the universe you live in, build one of your own.
Harry Potter?
Rap Music?
Supermarket tabloids?
Cartoon superheroes?
Downton Abbey?
COMICON?
Lord of the Rings?
Political conspiracy?
Ancient astronauts?
The Deep State?
Go build or enter into a detailed fantasy world accessible through the net, one with its ready made history and fans, a place to escape into a universe of your own making.
Sometimes its just a shared fiction, powered by a willing suspension. Other times it is a full blown cult...
Maybe what we're seeing is a new kind of addiction made possible by modern communications technology.
My brother is into the KETO Diet, too, whatever the fuck that is.
