It’s Time to Let Go of ‘African American’
...To the extent that “African American” was designed to change perceptions of what “Black” means, it hasn’t worked. The grand old euphemism treadmill has done it in. Again and again we create new terms hoping to get past negative associations with the old ones, such as “homeless” for “bum.” But after a while the negative associations settle like a cloud of gnats on the new terms as well, and then it’s time to find a further euphemism. With no hesitation I predict that “unhoused person” will need replacement in about 2030...