It's all in the timing...
Back in the go-go 90s, Mercedes began developing the world's most luxurious car, the Maybach. Yesterday, the $350,000 car arrived in America that's not quite as extravagant as it was a few years ago. We'll see how many of them are ever sold.
Personally, I'm not a car guy. If I had that kind of money to blow on a vehicle, it most definitely wouldn't be a car. My splurge would probably be on something like Diamond DA42 Twinstar under development.