Have you seen those Orkin commercials?
The ones I'm talking about look like they're advertising something else, only to have a big roach crawl across the screen. The Orkin man comes out and sprays the roach to death.
One woman saw the roach, thought it was real, and threw a motorcycle helment at her screen. She broke the screen, which I guess did kill the roach. Anyway, she demanded Orkin replace her set. Throwing a motorcycle helment at her screen couldn't be the problem, of course.