This mountain could become very valuable...but when in the future?

I think now is as good as time as any.
As I've been saying, NASA should decide it's going to go to the Moon.
It should check out this mountain area and also look at other areas.
It should be a NASA program. Purpose of program is to find if there are minable deposits of water in the lunar polar region. Finding the water deposit would be the priority- not developing new technology. NASA should use as much as possible off-the-shelf type technology for this program.
The program should be cheap (5 billion or less) and fast (less than 5 years from start to completion). First thing NASA needs to do is buy as many American hvy boosters it can for lowest price- it will need about a dozen over the 5 year period. Assuming these are available or can be available at a low cost, NASA needs some rough plan of how it will best determine if there is minable deposits of water at the poles. Then it can "go" to industry and says 'This is what we are going to do, anyone want to be part of this program?'.
This means for example that if NASA pays all the bills, then it doesn't have ads on spacecraft, but if say Radio Shack wants to provide say a camera or something, then there could be ads on a spacecraft. Or say it Discover Channel wants to somehow sponser, it might get some exclusive film footage. Or say LunarCorp want to provide a rover, then maybe NASA would simply buy a launch- assuming NASA gets something it wants.
I'm not just thinking of the usual companies that are involved in these "space deals": for example, 3M, Texaco, IBM, etc could/might get involved in some way.
NASA is going in order to find minable water deposits, but NASA isn't going to "commercially" mine the water (it would be too expensive and it not NASA's job to mining anything), so involving the private sector is a REQUIREMENT. Whether any of private sector actually is involved with paying for any part of the NASA program costs is mostly irrelevant. The 5 year 5 billion program's plan should NOT depend on any private sector backing. Nor should any one business be "on the critical path"- in other words, no one business should be able to stop the program because the program is depending exclusively on their performance. Of course, NASA will need to contract things which are on the critical path like boosters, landers, etc- this isn't "being a partner or sponsor", it's being a contractor.
[If you don't like 5 year plans because of it's association to the Soviet Union's 5 year plans, make it 4 years, but not 6 or more- that's too much time. And like any "good" war this requires an exit strategy].