Japanese are gonna kick our asses
North American fuel cell makers are struggling to introduce direct methanol fuel cells (DMFC) for the portable electronics industry, and perhaps for the automotive market. But this is a cop-out, simply substituting one fossil fuel for another.
The Japanese have punched through the hype, cleared the storm, and come shooting out the other side with an optimized philosophy and a solid technology, one with comparatively superior flexibility of application and performance:
Japanese Direct Ethanol Fuel Cell