Space/Science — HabitableZone

Space/Science » in reply to Sure This Makes More Sense

Here you go Mark...
SDAI-Tech1 — (archived)

This is a freebie - just off the top of my head...

MARS PROMO

The No Fear campaign can be taken to schools with great results. It will work on billboards and get the drivers wondering what the heck its all about.

Human nature makes people predictable. No one wants to be called a coward. People go to great lengths, buy SUVs of which they never use the potential, etc. just to appear tough and rugged.

Approach Ford to create a "Mars Special Edition" Explorer SUV - all in a special MARS RED with oversize tires special logos and the top of the line V8 engine. Have them make a commercial where the SUV is traversing the martian plains.

At the end of the commercial you pan back to the mars-scape:

NO FEAR. MARS SPECIAL EDITION EXPLORER.

If you're really convincving you can get them to donate some of the proceeds from the sales of the vehicles to a mars exploration fund. They tack a few grand on the price, they wont mind sharing it if it makes them bucks.

Each one of these vehicles now acts as a rolling billboard for mars exploration - and it makes exploring MARS cool!

THAT's what the Mars Society needs!

Intelligent advertising is the ONLY way to go. ;-)

SDAI-Tech1

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