He is very very wealthy personally and could fund a great deal of campaigning out of his own resources.
The dnc seems to have recruited very wealthy people to run lately with so-so results. It worked in New Jersey in 2000, it failed in Texas.
It certainly helped the first JFK to be able to fund a great deal of his 1960 campaign (his campaign airplane was provided by Joe)
Having a great deal of money on hand does not always help in a Presidential bid at the priamary level, where the voting is done mostly by the hard core.
JFK v2.0 biggest problem may be his lack of charisma, that no amount of money can overcome.
But he could be an interesting candidate.
With the instability in the senate, and the pressure on the US from NK and Iraq and Al Qaeda, teh '04 election could be truly wild.
Ed