Hmm, that's the problem with the words we use, I believe.
For instance:
"french is the best language in the world".
Doesn't that sound insulting to those who practice other languages?

"We are tolerant"
Doesn't it imply that "you are intolerant"?

"My country is the most freedom loving country in the world"
How about the coutries that share the same democracy values?
And what exactly is freedom, BTW?

"My god is universal, love and full of mercy"
How about those who believe in other religions?

And finally...
"That guy is evil"
Meaning I am good...

Well, we know we were not "good" in the past, we know our democracies are not perfect and are constantly evolving.
We can't impose our way of life to anybody; the others must find for themselves what is interesting or not, in us.
But good and evil? Old fashioned values.

Raoul