Not a "burning issue" by any means, but...
one more way the media "tilts" a story. A wire story is printed pretty much "as is," but the selection of the headline tells us what the editor thinks you should take away from a story. And it does influence the reader.
Rumsfeld pointed this out after the mosque in Fallujah had to be targeted when insurgents used the minaret for sniper attacks. He said that the headlines could have read "insurgents attack coalition from mosques," but that the L.A. Times headline was "coalition targets mosques." See how it works?
I could fill a page with examples of this.