No one looks good in a bunny suit
When you see the photos of Kerry looking straight at the camera and smiling, it's rather hard to believe that he didn't know pictures were being taken (unless he's as ignorant as he seems).
If his campaign had any brains, they'd see the humor in the picture and share a good laugh. Instead, they blame others and come across looking really, really small.*
*Like when Kerry fell while skiing and curses the Secret Service agent.