I can see it now...
Sales Division Manager:
"We didn't sell a single zuit soot or flapper outfit last year. Not one! We've got a pile of these to move. What can we do to move them?"
Ad Team Member:
"I've got it! We call the flapper outfit a 'Ho' costume and call the Zuit suit a 'pimp' costume. That'll make them more hip in some of the major metropolises. At worst the controversy alone will have some people buying the costumes. You know, the folks who won't buy something unless it's bad for them crowd!"
SDM:
"You know, you're probably right. Do it!"
;-)