I suspect they don't want to give turbo to frail looking seniors or face some new form of derivative lawsuit. "That coffee was too hot!" might be replaced with "That coffee was too strong!"

Basically, I suspect 'Turbo' might have the equivalent caffeine of about 3 cups.

As for Burger King, I recall they were bought out a year or so ago by a venture capital group. The wit (or attempts at wit) on the various wrappers were their contribution to the attempt of raising the fast food literary bar. And I will confess it's far more interesting than McDonalds apparent ghetto outreach lingo: "I'm Gold'n"

Do they mean golden? Is the Olympics held every month of every year at McDonalds? Does anyone believe that olympians in training eat a diet consisting of McDonald's food? Do they think that by showing athletic young people on their bags and cups that it makes the food appear more healthy?

Isn't it quite possible that someone is going to look at the bag as they are eating and say "Screw this! What the hell am I doing to myself! I used to be in as good shape as those grammatically challenged bastards!" throwing the food, wrappers and 'gold'n' cup in the trash vowing never to return to McDonald's until after they have lost fifty pounds?

And what about the previous "I'm loving it" campaign? Was that the politically PC multilingual equivalent of 'we are the world'? What exactly were they loving? Was the target demographic supposed to look at the cup the dread locked version of Tracy Chapman and say "McDonalds is way cool - I'm loving it too!" Isn't it possible that they would infuriate their PC customers with the multilingual campaign? I mean they left out all sorts of languages. Was it their intent to say to some nations "We're loving it...but not in your native tongue!" Perhaps that was McDonald's way of punishing those nations that prohibit McDonald's from being set up on their soil. PC folks don't miss those things. They'll take a quick look at that cup and say "Screw you, McDonalds. You're just multi-national corporate bastards exploiting the world!" without missing a heartbeat.

Of course McDonald's and Burger King beat Wendy's sideways when itr comes to coffee. You go to Wendy's and ask for decaffeinated coffee and they pretend they don't understand what you're asking for.

"What you want half a coffee? We still have charge you for full cup."

After they finally get someone who speaks english natively to translate your outrageous menu request, you're already agitated. When you finally get it - a cup of warm water with a Sanka packet thrown haphazardly into a bag - you're thinking why in hell you would go to a place that is supposed to prepare your food only to have to make it yourself anyway? Is it too difficult for them to buy decaffeinated coffee and brew it like other fast food restaurants do? I guess so.

As for the masked fast food symbols such as the 'King' or 'Ronald McDonald' we must assume that marketing types circa 1973 were still doing marijuana and these characters were the result of a particularly potent advertising brainstorm. All the McDonaldland characters were apparently designed from the same bong-sharing team of Sid & Mart Krofft that created H.R. PufnStuf. Mayor McCheese was a particulary wry political statement. Hamburger= Ham Burglar! Ha! We're rolling now!

In those days apparently the fast food advertising audience was suspected of being either 3-8 years old or completely drugged out of their minds.

Apparently they all had a timeshare at Filet-o-Fish lake.

;-)