The Space Review: Roving Mars in IMAX
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The latest entry in the library of space-themed IMAX movies takes
viewers on a trip to Mars. Jeff Foust reviews "Roving Mars", the
story of NASA's Mars Exploration Rover mission.

http://www.thespacereview.com/article/545/1

Coming Soon to a Theater Near You: Mars, in Glorious 3-D

David M Halbringer

A quote:

"A month later, Mr Butler screened the Shackleton film in Washington for members of Congress and other officials, including Sean O’Keefe, who was then the NASA administrator. When Mr Butler told Mr O’Keefe he had designs on a Mars movie, he said, Mr O’Keefe offered to help in any way. Mr O’Keefe opened doors in the space program, but Mr Butler said he encountered more resistance, oddly enough, among Imax film production companies, none of which were interested in his idea. ‘‘They said that space had been done,’’ he said."

http://cities.expressindia.com/fullstory.php?newsid=167652