re: I'll take that as a double standard.
Swastika or Che are not any more fashionable or cool than a Nike logo.
Of course Nike represent something that has been a good force in the world, and Swastika and/or Che represents cruelty, stupidity, and essentially most of the unpleasant aspects of the humanity.
And if I'm going to a billboard, I least would want to be well paid.
Anyone willing to wear or display a Swastika or Che is advertising that they hateful and stupid people who are also dupes.
But I will concede that some people seem to feel that being a jackass is somehow endearing. All I ask is for these people be a bit creative in depicting themselves as assholes- after all, assholes should be unique like a fingerprints.